We’ve all seen a product with a ,99 pricing (for example, a jar of jam at 2,99 euros). These prices are usually overstressed on catalogues, posters, television and websites, with big, vivid numbers. But why does that … Read more...
One of the things that I changed in my daily life last years, and finally turned it into a constructive habit, is devouring books! Always having a book available to read, even for half-an-hour a day, could help you escape … Read more...
For the first part of the article “The Power of Defaults in our Everyday Lives”, click here.
In the first part of this article, we analyzed the power of Defaults (Default Options) and some successful applications of Nudging through … Read more...
People tend to believe that they are better than the average in many sectors of their lives, and usually in fields of knowledge and skills.
For example, in questions and surveys occasionally conducted, it emerged that even when people were … Read more...
If you are a human being like me, you have surely experienced the power of Defaults in your everyday life. In short, we talk about the default option that is provided to you as long as nothing else is happening … Read more...
It is widely known that people are not perfect at judging. A lot of factors are involved in our ratings and decisions (for example, framing). Regarding those factors, a quite famous phenomenon is the halo effect.
… Read more...
The source of altruism to strangers is an urgent current matter. Why do we behave more correctly when we are monitored? This question is associated with the Eye Effect, which occurs when we have more … Read more...
