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Pricing products at ,99 (Part 1)


Pricing at 9

We’ve all seen a product with a ,99 pricing (for example, a jar of jam at 2,99 euros). These prices are usually overstressed on catalogues, posters, television and websites, with big, vivid numbers. But why does that … Read more...

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How to Make More Rational Decisions for Your Own Well-Being

In this post, we are going to show you how some simple techniques of Behavioral Economics can make you take better decisions for your own well-being. For example, quit or reduce smoking and improve healthy eating.

Despite the application of …

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Designing Nudges to Improve Decision-Making

Behavioral economics is an attractive and exploration-worthy field, because it proves that our decisions can be predicted and changed, based on the existing information. So, shall we nudge people to make better decisions?