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Tag: marketing

Behavioral economics, General, Nudge Christos Panousis
Posted on June 28, 2017 June 29, 2017

Pricing products at ,99 (Part 1)

Written by
Christos Panousis
Posted in
Behavioral economics, General, Nudge
Tagged
marketing, nudge, pricing
Comments
1 Comment
pricing

Pricing at 9

We’ve all seen a product with a ,99 pricing (for example, a jar of jam at 2,99 euros). These prices are usually overstressed on catalogues, posters, television and websites, with big, vivid numbers. But why does that … Read more...

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