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Prof. Hogarth on Prof. Thaler’s Award of the Nobel Prize in Economics

This article first appeared on The Barcelona GSE Voice.

Universitat Pompeu Fabra and BGSE Emeritus Research Professor Robin M. Hogarth shares some thoughts in the light of Prof. Thaler’s award of the Nobel Prize in economics.

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How Behavioral Economics Changed the Way Brand Marketers Think

One of the things that I changed in my daily life last years, and finally turned it into a constructive habit, is devouring books! Always having a book available to read, even for half-an-hour a day, could help you escape … Read more...

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The Power of Defaults in our Everyday Lives (part 2)

προεπιλογών defaults

For the first part of the article “The Power of Defaults in our Everyday Lives”, click here.

In the first part of this article, we analyzed the power of Defaults (Default Options) and some successful applications of Nudging through … Read more...