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How Behavioral Economics Changed the Way Brand Marketers Think

One of the things that I changed in my daily life last years, and finally turned it into a constructive habit, is devouring books! Always having a book available to read, even for half-an-hour a day, could help you escape … Read more...

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The Power of Defaults in our Everyday Lives (part 2)

προεπιλογών defaults

For the first part of the article “The Power of Defaults in our Everyday Lives”, click here.

In the first part of this article, we analyzed the power of Defaults (Default Options) and some successful applications of Nudging through … Read more...

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The Cost of Overconfidence

People tend to believe that they are better than the average in many sectors of their lives, and usually in fields of knowledge and skills.

For example, in questions and surveys occasionally conducted, it emerged that even when people were … Read more...

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How to Make More Rational Decisions for Your Own Well-Being

In this post, we are going to show you how some simple techniques of Behavioral Economics can make you take better decisions for your own well-being. For example, quit or reduce smoking and improve healthy eating.

Despite the application of … Read more...

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Designing Nudges to Improve Decision-Making

Behavioral economics is an attractive and exploration-worthy field, because it proves that our decisions can be predicted and changed, based on the existing information. So, shall we nudge people to make better decisions?

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The Identifiable Single Victim Effect

charity

While the science of behavioral economics is getting more popular and its application becomes wider, it is important to ask ourselves how it could be used for severe humanitarian matters. 

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