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3 smart ways Behavioral Economics can help you lose weight

Obesity is a worldwide prevalent phenomenon, sharply rising over the past decades.According to the annual OECD publication (2017:2), more than one in two adolescents and almost one out of six children are overweight or obese in OECD countries. Unfortunately, the … Read more...

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Save More. Tomorrow. (SMarT)

When it comes to savings, people seem to often deviate from the general laws of Life – Cycle theory which argue that households (or individuals) tend to maintain a stable level of consumption along time (Browning and Crossley, 2001).

During

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The Decoy Effect

Research in the field of behavioral economics has shown that people, as consumers, usually deviate from the model of consuming choices that maximize utility (Camerer, Loewenstein & Rabin, 2003).Read more...

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Prof. Hogarth on Prof. Thaler’s Award of the Nobel Prize in Economics

This article first appeared on The Barcelona GSE Voice.

Universitat Pompeu Fabra and BGSE Emeritus Research Professor Robin M. Hogarth shares some thoughts in the light of Prof. Thaler’s award of the Nobel Prize in economics.Read more...

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4 Digital Marketing Techniques Based on Nudging

digital marketing

The theory and practice of Nudge Marketing and Behavioral Economics may not be as widespread as thought, but it is used by many successful companies in the field of Marketing and especially in Digital Marketing. Rand Fishkin from SEOMoz spoke … Read more...

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The Difference between Nudging and Advertising

In such a competitive context, advertising is one of the crucial priorities of every business. Nudge can be a fresh way of advertising.

Stigler (1987) mentioned that advertisements inform the audience about the availability and the quality of a product/service, … Read more...