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Designing Nudges to Improve Decision-Making

Behavioral economics is an attractive and exploration-worthy field, because it proves that our decisions can be predicted and changed, based on the existing information. So, shall we nudge people to make better decisions?

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The Identifiable Single Victim Effect

charity

While the science of behavioral economics is getting more popular and its application becomes wider, it is important to ask ourselves how it could be used for severe humanitarian matters. 

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The Difference between Nudging and Advertising

In such a competitive context, advertising is one of the crucial priorities of every business. Nudge can be a fresh way of advertising.

Stigler (1987) mentioned that advertisements inform the audience about the availability and the quality of a product/service, … Read more...