While the science of behavioral economics is getting more popular and its application becomes wider, it is important to ask ourselves how it could be used for severe humanitarian matters.
… Read more...The Identifiable Single Victim Effect
Author: Christos Panousis
The Difference between Nudging and Advertising
In such a competitive context, advertising is one of the crucial priorities of every business. Nudge can be a fresh way of advertising.
Stigler (1987) mentioned that advertisements inform the audience about the availability and the quality of a product/service, … Read more...