Behavioral economics is an attractive and exploration-worthy field, because it proves that our decisions can be predicted and changed, based on the existing information. So, shall we nudge people to make better decisions?
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While the science of behavioral economics is getting more popular and its application becomes wider, it is important to ask ourselves how it could be used for severe humanitarian matters.
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In such a competitive context, advertising is one of the crucial priorities of every business. Nudge can be a fresh way of advertising.
Stigler (1987) mentioned that advertisements inform the audience about the availability and the quality of a product/service, … Read more...
