Historically, the tactic of ,99 pricing was adopted by store owners who did not trust their employees (McCarthy & Perreault, 1993) and wanted to diminish this distrust (as cited in Schindler & Kirby, 1997). … Read more...
We’ve all seen a product with a ,99 pricing (for example, a jar of jam at 2,99 euros). These prices are usually overstressed on catalogues, posters, television and websites, with big, vivid numbers. But why does that … Read more...
It is widely known that people are not perfect at judging. A lot of factors are involved in our ratings and decisions (for example, framing). Regarding those factors, a quite famous phenomenon is the halo effect.
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The source of altruism to strangers is an urgent current matter. Why do we behave more correctly when we are monitored? This question is associated with the Eye Effect, which occurs when we have more … Read more...
In this post, we are going to show you how some simple techniques of Behavioral Economics can make you take better decisions for your own well-being. For example, quit or reduce smoking and improve healthy eating.
Despite the application of … Read more...
The field of behavioral economics has attracted a lot of attention for its ability to examine the correct directions of our decisions. It is not only a luring scientific subject, but it is also applied in public policy.
It is … Read more...
Behavioral economics is an attractive and exploration-worthy field, because it proves that our decisions can be predicted and changed, based on the existing information. So, shall we nudge people to make better decisions?
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