When it comes to savings, people seem to often deviate from the general laws of Life – Cycle theory which argue that households (or individuals) tend to maintain a stable level of consumption along time (Browning and Crossley, 2001).
During … Read more...
Research in the field of behavioral economics has shown that people, as consumers, usually deviate from the model of consuming choices that maximize utility (Camerer, Loewenstein & Rabin, 2003).
However, having in mind that we might not always be rational … Read more...
We’ve all seen a product with a ,99 pricing (for example, a jar of jam at 2,99 euros). These prices are usually overstressed on catalogues, posters, television and websites, with big, vivid numbers. But why does that … Read more...
The theory and practice of nudge Marketing and Behavioral Economics may not be as widespread as thought, but it is used by many successful companies in the field of Marketing and especially in Digital Marketing. Rand Fishkin from SEOMoz spoke … Read more...
In such a competitive context, advertising is one of the crucial priorities of every business. nudge can be a fresh way of advertising.
Stigler (1987) mentioned that advertisements inform the audience about the availability and the quality of a product/service, … Read more...
