The theory and practice of nudge Marketing and Behavioral Economics may not be as widespread as thought, but it is used by many successful companies in the field of Marketing and especially in Digital Marketing. Rand Fishkin from SEOMoz spoke … Read more...
It is a fact that the most upcoming economists and psychologists, nowadays, with a vast theoretical background, thirst for knowledge, and impatience to make an impact on the world, search for an interesting field to specialize in.
Behavioral Economics is … Read more...
Recently, the inability of economic theory to come up against the current financial crisis gave the chance to a fresh, alternative approach of economics come to the fore: Behavioral Economics.
The science of Behavioral Economics rejects the assumption that … Read more...
In such a competitive context, advertising is one of the crucial priorities of every business. nudge can be a fresh way of advertising.
Stigler (1987) mentioned that advertisements inform the audience about the availability and the quality of a product/service, … Read more...
