Posted on

How Behavioral Economics Changed the Way Brand Marketers Think

One of the things that I changed in my daily life last years, and finally turned it into a constructive habit, is devouring books! Always having a book available to read, even for half-an-hour a day, could help you escape … Read more...

Posted on

The Power of Defaults in our Everyday Lives (part 2)

προεπιλογών defaults

For the first part of the article “The Power of Defaults in our Everyday Lives”, click here.

In the first part of this article, we analyzed the power of Defaults (Default Options) and some successful applications of Nudging through … Read more...

Posted on

The Cost of Overconfidence

People tend to believe that they are better than the average in many sectors of their lives, and usually in fields of knowledge and skills.

For example, in questions and surveys occasionally conducted, it emerged that even when people were … Read more...

Posted on

Financial Knowledge and Behavioral Economics as Means to a Wealthier Life

In recent decades, financial literacy has been gaining more and more research interest with experts emphasizing that it can be conducive to more efficient financial decision-making. Given the tough economic situation in many countries around the world after the global … Read more...