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How Behavioral Economics Changed the Way Brand Marketers Think

One of the things that I changed in my daily life last years, and finally turned it into a constructive habit, is devouring books! Always having a book available to read, even for half-an-hour a day, could help you escape … Read more...

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The Power of Defaults in our Everyday Lives (part 2)

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For the first part of the article “The Power of Defaults in our Everyday Lives”, click here.

In the first part of this article, we analyzed the power of Defaults (Default Options) and some successful applications of Nudging through … Read more...

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The Cost of Overconfidence

People tend to believe that they are better than the average in many sectors of their lives, and usually in fields of knowledge and skills.

For example, in questions and surveys occasionally conducted, it emerged that even when people were … Read more...

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The Power of Defaults in our Everyday Lives (part 1)

If you are a human being like me, you have surely experienced the power of Defaults in your everyday life. In short, we talk about the default option that is provided to you as long as nothing else is happening … Read more...

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Behavioral Economics and the Halo Effect

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It is widely known that people are not perfect at judging. A lot of factors are involved in our ratings and decisions (for example, framing). Regarding those factors, a quite famous phenomenon is the halo effect.

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Behavioral Economics and The Eye Effect

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Altruism and the Eye Effect

The source of altruism to strangers is an urgent current matter. Why do we behave more correctly when we are monitored? This question is associated with the Eye Effect, which occurs when we have more … Read more...

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Financial Knowledge and Behavioral Economics as Means to a Wealthier Life

In recent decades, financial literacy has been gaining more and more research interest with experts emphasizing that it can be conducive to more efficient financial decision-making. Given the tough economic situation in many countries around the world after the global … Read more...