Recently, the inability of economic theory to come up against the current financial crisis gave the chance to a fresh, alternative approach of economics come to the fore: Behavioral Economics.
The science of Behavioral Economics rejects the assumption that … Read more...
In such a competitive context, advertising is one of the crucial priorities of every business. Nudge can be a fresh way of advertising.
Stigler (1987) mentioned that advertisements inform the audience about the availability and the quality of a product/service, … Read more...
