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Behavioral Economics as an Alternative Approach in Decision-Making

Recently, the inability of economic theory to come up against the current financial crisis gave the chance to a fresh, alternative approach of economics come to the fore: Behavioral Economics.

The science of Behavioral Economics rejects the assumption that … Read more...

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The Difference between Nudging and Advertising

In such a competitive context, advertising is one of the crucial priorities of every business. Nudge can be a fresh way of advertising.

Stigler (1987) mentioned that advertisements inform the audience about the availability and the quality of a product/service, … Read more...