Nudge – Nudge Unit Greece https://nudgeunitgreece.com Explaining Behavioural Economics Simply Sat, 07 May 2022 19:54:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://nudgeunitgreece.com/wp-content/uploads/2016/11/cropped-minimal-final-32x32.png Nudge – Nudge Unit Greece https://nudgeunitgreece.com 32 32 Save More. Tomorrow. https://nudgeunitgreece.com/en/2022/05/07/save-more-tomorrow/ https://nudgeunitgreece.com/en/2022/05/07/save-more-tomorrow/#respond Sat, 07 May 2022 19:54:00 +0000 https://nudgeunitgreece.com/?p=1494 When it comes to savings, people seem to often deviate from the general laws of Life – Cycle theory which argue that households (or individuals) tend to maintain a stable level of consumption along time (Browning and Crossley, 2001).

During … Read more...

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]]> https://nudgeunitgreece.com/en/2022/05/07/save-more-tomorrow/feed/ 0 The Decoy Effect https://nudgeunitgreece.com/en/2022/05/07/the-decoy-effect/ https://nudgeunitgreece.com/en/2022/05/07/the-decoy-effect/#respond Sat, 07 May 2022 18:29:16 +0000 https://nudgeunitgreece.com/?p=1474 Research in the field of behavioral economics has shown that people, as consumers, usually deviate from the model of consuming choices that maximize utility (Camerer, Loewenstein & Rabin, 2003).

However, having in mind that we might not always be rational … Read more...

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]]> https://nudgeunitgreece.com/en/2022/05/07/the-decoy-effect/feed/ 0 Pricing products at ,99 (Part 1) https://nudgeunitgreece.com/en/2017/06/28/99-pricing/ https://nudgeunitgreece.com/en/2017/06/28/99-pricing/#respond Wed, 28 Jun 2017 11:02:52 +0000 https://nudgeunitgreece.com/?p=1388 Pricing at 9

We’ve all seen a product with a ,99 pricing (for example, a jar of jam at 2,99 euros). These prices are usually overstressed on catalogues, posters, television and websites, with big, vivid numbers. But why does that … Read more...

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]]> https://nudgeunitgreece.com/en/2017/06/28/99-pricing/feed/ 0 4 Digital Marketing Techniques Based on Nudging https://nudgeunitgreece.com/en/2016/11/07/4-digital-marketing-techniques-based-nudging/ https://nudgeunitgreece.com/en/2016/11/07/4-digital-marketing-techniques-based-nudging/#respond Mon, 07 Nov 2016 18:35:24 +0000 https://nudgeunitgreece.com/?p=1132 The theory and practice of nudge Marketing and Behavioral Economics may not be as widespread as thought, but it is used by many successful companies in the field of Marketing and especially in Digital Marketing. Rand Fishkin from SEOMoz spoke … Read more...

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]]> https://nudgeunitgreece.com/en/2016/11/07/4-digital-marketing-techniques-based-nudging/feed/ 0 The Difference between Nudging and Advertising https://nudgeunitgreece.com/en/2016/11/03/difference-nudging-advertising/ https://nudgeunitgreece.com/en/2016/11/03/difference-nudging-advertising/#respond Thu, 03 Nov 2016 18:10:43 +0000 https://nudgeunitgreece.com/?p=1125 In such a competitive context, advertising is one of the crucial priorities of every business. nudge can be a fresh way of advertising.

Stigler (1987) mentioned that advertisements inform the audience about the availability and the quality of a product/service, … Read more...

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