Chronis Lalas – Nudge Unit Greece https://nudgeunitgreece.com Explaining Behavioural Economics Simply Tue, 16 May 2017 14:50:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://nudgeunitgreece.com/wp-content/uploads/2016/11/cropped-minimal-final-32x32.png Chronis Lalas – Nudge Unit Greece https://nudgeunitgreece.com 32 32 How Behavioral Economics Changed the Way Brand Marketers Think https://nudgeunitgreece.com/en/2017/05/16/behavioral-economics-changed-way-brand-marketers-think/ https://nudgeunitgreece.com/en/2017/05/16/behavioral-economics-changed-way-brand-marketers-think/#respond Tue, 16 May 2017 14:50:30 +0000 https://nudgeunitgreece.com/?p=1358 One of the things that I changed in my daily life last years, and finally turned it into a constructive habit, is devouring books! Always having a book available to read, even for half-an-hour a day, could help you escape … Read more...

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]]> https://nudgeunitgreece.com/en/2017/05/16/behavioral-economics-changed-way-brand-marketers-think/feed/ 0 The Power of Defaults in our Everyday Lives (part 2) https://nudgeunitgreece.com/en/2017/04/05/defaults-part2/ https://nudgeunitgreece.com/en/2017/04/05/defaults-part2/#respond Wed, 05 Apr 2017 10:13:40 +0000 https://nudgeunitgreece.com/?p=1306 For the first part of the article “The Power of Defaults in our Everyday Lives”, click here.

In the first part of this article, we analyzed the power of Defaults (Default Options) and some successful applications of Nudging through … Read more...

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]]> https://nudgeunitgreece.com/en/2017/04/05/defaults-part2/feed/ 0 The Cost of Overconfidence https://nudgeunitgreece.com/en/2017/03/24/the-cost-of-overconfidence/ https://nudgeunitgreece.com/en/2017/03/24/the-cost-of-overconfidence/#respond Fri, 24 Mar 2017 17:02:59 +0000 https://nudgeunitgreece.com/?p=1311 People tend to believe that they are better than the average in many sectors of their lives, and usually in fields of knowledge and skills.

For example, in questions and surveys occasionally conducted, it emerged that even when people were … Read more...

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]]> https://nudgeunitgreece.com/en/2017/03/24/the-cost-of-overconfidence/feed/ 0 The Power of Defaults in our Everyday Lives (part 1) https://nudgeunitgreece.com/en/2017/02/16/power-defaults-everyday-lives-part-1/ https://nudgeunitgreece.com/en/2017/02/16/power-defaults-everyday-lives-part-1/#comments Thu, 16 Feb 2017 19:25:31 +0000 https://nudgeunitgreece.com/?p=1156 If you are a human being like me, you have surely experienced the power of Defaults in your everyday life. In short, we talk about the default option that is provided to you as long as nothing else is happening … Read more...

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]]> https://nudgeunitgreece.com/en/2017/02/16/power-defaults-everyday-lives-part-1/feed/ 1 Behavioral Economics on Fairness and Reciprocity https://nudgeunitgreece.com/en/2016/11/11/behavioral-economics-on-fairness-and-reciprocity/ https://nudgeunitgreece.com/en/2016/11/11/behavioral-economics-on-fairness-and-reciprocity/#respond Fri, 11 Nov 2016 14:40:24 +0000 https://nudgeunitgreece.com/?p=544 This post first appeared on enfoquederecho.com in Spanish.

– Why do we need Laws?

– We need Laws in order to ensure that citizens are treated equally and fairly.

At least, that could be a possible short and … Read more...

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