Christos Panousis – Nudge Unit Greece https://nudgeunitgreece.com Explaining Behavioural Economics Simply Sat, 02 Sep 2017 17:07:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://nudgeunitgreece.com/wp-content/uploads/2016/11/cropped-minimal-final-32x32.png Christos Panousis – Nudge Unit Greece https://nudgeunitgreece.com 32 32 9-ending prices and consumers’ perspective https://nudgeunitgreece.com/en/2017/09/02/nine-ending-prices/ https://nudgeunitgreece.com/en/2017/09/02/nine-ending-prices/#respond Sat, 02 Sep 2017 17:07:44 +0000 https://nudgeunitgreece.com/?p=1415 Historical data about 9 ending prices

Historically, the tactic of ,99 pricing was adopted by store owners who did not trust their employees (McCarthy & Perreault, 1993) and wanted to diminish this distrust (as cited in Schindler & Kirby, 1997). … Read more...

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]]> https://nudgeunitgreece.com/en/2017/09/02/nine-ending-prices/feed/ 0 Pricing products at ,99 (Part 1) https://nudgeunitgreece.com/en/2017/06/28/99-pricing/ https://nudgeunitgreece.com/en/2017/06/28/99-pricing/#respond Wed, 28 Jun 2017 11:02:52 +0000 https://nudgeunitgreece.com/?p=1388 Pricing at 9

We’ve all seen a product with a ,99 pricing (for example, a jar of jam at 2,99 euros). These prices are usually overstressed on catalogues, posters, television and websites, with big, vivid numbers. But why does that … Read more...

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]]> https://nudgeunitgreece.com/en/2017/06/28/99-pricing/feed/ 0 Behavioral Economics and the Halo Effect https://nudgeunitgreece.com/en/2017/02/09/behavioral-economics-halo-effect/ https://nudgeunitgreece.com/en/2017/02/09/behavioral-economics-halo-effect/#respond Thu, 09 Feb 2017 19:20:14 +0000 https://nudgeunitgreece.com/?p=1153 It is widely known that people are not perfect at judging. A lot of factors are involved in our ratings and decisions (for example, framing). Regarding those factors, a quite famous phenomenon is the halo effect.

What is the halo

… Read more...

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]]> https://nudgeunitgreece.com/en/2017/02/09/behavioral-economics-halo-effect/feed/ 0 Behavioral Economics and The Eye Effect https://nudgeunitgreece.com/en/2017/01/25/behavioral-economics-eye-effect/ https://nudgeunitgreece.com/en/2017/01/25/behavioral-economics-eye-effect/#respond Wed, 25 Jan 2017 19:16:49 +0000 https://nudgeunitgreece.com/?p=1151 Altruism and the Eye Effect

The source of altruism to strangers is an urgent current matter. Why do we behave more correctly when we are monitored? This question is associated with the Eye Effect, which occurs when we have more … Read more...

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]]> https://nudgeunitgreece.com/en/2017/01/25/behavioral-economics-eye-effect/feed/ 0 How to Make More Rational Decisions for Your Own Well-Being https://nudgeunitgreece.com/en/2016/12/14/make-rational-decisions-well/ https://nudgeunitgreece.com/en/2016/12/14/make-rational-decisions-well/#respond Wed, 14 Dec 2016 19:01:49 +0000 https://nudgeunitgreece.com/?p=1145 In this post, we are going to show you how some simple techniques of Behavioral Economics can make you take better decisions for your own well-being. For example, quit or reduce smoking and improve healthy eating.

Despite the application of … Read more...

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